culture jamming. Mark Dery

Culture Jamming: Hacking, Slashing and Sniping in the Empire of Signs by Mark Dery

Marc Dery wrote what is to me a very comprehensive guide to culture jamming. First he describes the problem with culture: "The effects of television are most deleterious in the realms of journalism and politics" because television is an outlet for corporate interest. Everything there, is manipulated and private, there is no transparency but there is not even content and "because this whole notion of freedom of the press becomes a contradiction when the people who own the media are the same people who need to be reported on."
He starts his article with a critic of TV but really addresses advertisement, which might have been so well developed because of TV.
Then he explains jamming. He surveys many different types of jamming. To me one sentence stood out: "Culture jamming,[...], is directed against an ever more intrusive, instrumental technoculture whose operant mode is the manufacture of consent through the manipulation of symbols." From a member of Negativland collage band who first used the term culture jamming.
Ideally Cluture Jamming "directs the public viewer to a consideration of the original corporate strategy"